Baja Ritas - Lewisville, Texas

Baja Rita's is a Baja - inspired Mexican restaurant located in the heart of Old Town Lewisville, Texas. This project was in need of a full design aesthetic from brand identity to interior display. Under the direction of Chief Marketing Officer, Landon Ledford, and its investors, I was able to develop and present concepts and ideations through mockups for both physical and digital verticals. This included but is not limited to, logo and brand application, illuminated signage, paint selection, illustration, and material solutions. The vibe is all about not taking yourself too seriously, living spontaneously, and enjoying the finer things like Ritas, Tacos, and Queso."