Dallas/ Fort Worth, Texas

Ruff Duty is a pet waste disposal service. This project was in need of a full brand and voice creation. The hidden meaning of Ruff Duty's mark uses a concept of a poop emoji and curvy dog figure to convey a playful, light-hearted brand in a very literal industry. I extended Ruffy Duty's identity into both an online presence and paired it with savvy print collateral for optimized customer satisfaction.